Successful doctors use Search Engine Optimization (SEO) to promote their healthcare facilities. This is because SEO works. It is, therefore, important to master the proven doctors’ healthcare SEO techniques. If you, however, use blackhat SEO techniques, Search Engines may end up penalizing your website.
Here are 5 important doctors healthcare SEO techniques:
- Focus on Featured Snippets
Focusing on featured snippets can help your website rank quickly in the Search Engines. Therefore, you need to focus on answering questions clearly. You can provide a short and simple answer.
If the Search Engine picks your answer, your page appears on top of the search results. Winning featured snippets can increase your organic traffic.
- Create Long-Form Content
If you are still writing short articles, your articles might never appear on the first page of the Search Engines. The health niche is very competitive. So, you need to create long-form content.
Do not just make your articles longer. You need to ensure they are much better than your competitors. If you can create better content, your website will rank. You will get free organic traffic.
- Update Your Old Content
Updating your old content can increase their search engines rankings. In fact, if you can update your old and add more relevant keywords, you can rank for the relevant keywords.
If you have content ranking on the second page, you can update them. If you can make them longer, they can rank quickly. In fact, updating old content is one of the easiest ways of increasing your organic traffic.
- Improve User Experience
A lot of internet users are impatient. So, they are less likely to spend more time on slow websites. In fact, if your web pages take more than 4 seconds to load, you can lose most of your website visitors.
Therefore, you need to build a user-friendly website. It is even hard to rank a slow-loading website these days. Search engines rank fast websites since they have a good user experience.
- Target Long-Tailed Keyword Phrases
As mentioned above, the health niche is very competitive. If your website is brand new, you might never rank for the competitive keywords. You, therefore, need to do proper keyword research.
It is easy to rank for the long-tailed keywords phrases. It is much easier to beat the websites that are ranking for these keywords. Especially if you are willing to write better content and build quality links.
Conclusion
Doctors healthcare SEO can increase your website traffic and build trust. If you can build trust with potential patients, they are more likely to visit your healthcare facility.